Clarinova helps manufacturers work with their retailers to sell more products, online and offline.
E-commerce has been a revolution, but 90% of retail transactions still occur offline, with independent retailers driving more than half of the market. But while consumers are still buying offline, they are very often deciding what to buy online. Even if the sale happens in a store, it is still critical to have a high-quality Web presence.
The Web is difficult territory because companies can’t completely control their own destinies. Manufacturers rely on retailers to represent and sell their products to consumers. Retailers rely on manufacturers to build a brand and inspire consumer interest. Only by working together can the manufacturers and retailers in this segment of the market compete with larger manufacturers and integrated retailers.
Clarinova’s goal is to develop coordinated Web strategies and create the software to support those strategies, providing consumers a direct path from discovering a product online to purchasing it in an online or offline store.
Clarinova has developed a product data management system that helps manufacturers control their brand images online, a network of retailer websites for promoting manufacturers’ products, and Internet marketing services that drive consumer Web traffic.
For more information about Clarinova and its products and services, follow our progress via e-mail, our blog, or Twitter. You can also call Eric Busboom at: 858 386-4134.
How It Works
With Clarinova’s Front Window, brands distribute their existing product information and promotions to hundreds of new retail websites. Since you are busy making and selling products, we’ve made the service as easy as possible to setup and use.
Step 1: Just Say Go
Front Window is a full-service application; Clarinova can do nearly all of the work for you. The services include:
- Collecting product information and imagery from your existing website
- Creating emails and fliers to promote the service to your retailers.
- Setting up retailer websites.
- Running your new retailer website network.
All you will need to do to get started is say “Go” and send us a list of which retailers you’d like to have using Front Window and what products those retailers purchased. If you’d like to be more involved, you can customize the service at any step.
Step 2: You’re done
With little effort, you can get started syndicating your brand, improving the organic search results for your brand, and driving more foot traffic to your products in stores.
“We need customers to find us no matter how they search on the web. Whether they type in a city, zip code or a neighborhood along with our company name — we need our retailers to pop up in the search, and the Front Window microsites are making this happen.”