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Social Shopping
It’s not an unfounded gender stereotype; men and women really do have different styles of shopping. As described in a Wharton research article “Men Buy, Women Shop“, men and women have very different goals when they are shopping in retail stores.
This paper, along with other research, supports what most people would have guessed: shopping can have a strong social component, but primarily for women.
Increasingly, shoppers use social shopping networks like This Next or Kaboodle to find new products. Your customers are talking about products on sites like Style Hive and reading about them on Omiru. If your products are not on sites like these, they may be invisible.
Clothing isn’t just a commodity; it is a personal statement, and customers buy for entertainment, or therapy, or to express themselves. Your marketing campaigns should be just as personal, getting customers involved with your products and your brand.