Are You Invisible?

Today, most shopping starts online – 89% of shoppers have researched products online prior to purchasing them, and apparel is the second most frequently researched category. Shoppers use the web to discover new styles, share their favorite items with friends, and find physical stores.

Promote …

Your competitors are being found online; here are the techniques they are using:

Online marketing tactics graph

(From: State of Retailing Online, 2007)

Promotion is making sure that your customers can find you online and that they are aware of what you have to sell.

… And Engage

The most successful brands have discovered that customers who love a product want to tell their friends, so they build online campaigns to let customers tell the whole internet about the products they love.

Nike lets customers build web pages for their runs and create personalized shoes. Dove has a customer forum for their Real Beauty campaign. A potato chip brand asks for customers to vote for their favorite flavors.

Experience Counts

Clarinova was founded by Eric Busboom and Rob Vickery, two veterans of the Internet, e-commerce and retail apparel industries.

Eric’s business and technology experience covers the retail, health-care and telecommunications industries, with an emphasis in large-scale Internet software and user-centric design. He has a talent for making technology accessible, with uncomplicated solutions to difficult business problems.

Rob’s Internet career began in 1992 with the first B2B Online Marketing company, IndustryNet. He has been involved with e-commerce since it began in the early 1990’s and, as an owner of a clothing boutique, has a rare view as both a technologist and a retailer.

Together, Eric and Rob have the technical skill and retail apparel experience to help your company be successful on the web.

Clarinova Can Help

Clarinova offers a range of products and services to ensure that your customers can find you. We start with Internet Catalog Management to get your product information web-ready and create a search-engine optimized online product catalog to showcase your products. Then, we work with search engines, shopping sites and directories to ensure that your customers can easily find your products and retailers.

Get Started