Comprehensive Online Apparel Marketing
Clarinova offers comprehensive online marketing services to the apparel industry, and only to the apparel industry. Our products and services are tailored to the specific needs of clothing vendors, line reps and retailers.
The apparel market is different. An apparel marketing program must consider:
- Buying clothes is a personal, social and emotional experience.
- Consumers are brand conscious. They like to get involved with their favorite brands and share them with friends.
- Consumers want to touch and feel before they buy, and enjoy the experience of visiting a store.
- Location is important. Consumers want to find nearby retailers for their favorite brands.
Because Clarinova was founded by boutique retailers and ecommerce veterans, we understand the unique marketing needs of the Apparel industry.
Make Online Marketing Easy
As an apparel vendor, you are good at designing, manufacturing and selling clothing. You probably don’t have the time to become an expert in online marketing, a field that is growing more complex every day. To assess your current online marketing program, ask yourself the following questions:
- Do you regularly send emails to consumers and retailers regarding new releases and special promotions?
- Is your website optimized for search engines and conversions? Is it continuously optimized?
- Do you consider how to market to both consumers and retailers?
- Are you using shopping comparison engines and social media to market your products?
- Do you have a plan for incorporating user generated content (consumer product reviews, photos, etc.)?
- Are you measuring your marketing results?
Clarinova makes it easy to effectively market online with Internet Catalog Management software and comprehensive Promotion and Engagement marketing services.