State of Retailing Online 2007

Shop.org and Forrester research have released The State of Retailing Online 2007, their 10th annual survey of eCommerce. The report is issued in two parts, with the first part covering profitability and market sizes, and the second part covering marketing and multi-channel operations. The report is free to Shop.org members, or about $1000 to non-members.

The report predicts the revenue of the online apparel, accessories and footwear market at $22.1B in 2007, a 21% increase from the previous year, with about 10% of total sales in the sector occurring online. As Shop.org notes in a press release, the online clothing market is now larger than the online computer hardware market, even though a much smaller percentage of all clothing is purchased online.