Retailing Together: Collaboration for the Retail Ecosystem
Posted on February 3, 2009 in Featured, Publications
On February 1 we launched a new blog, Retailing Together, to explore an exciting new phase in history for retailers, their suppliers and their sales reps. Retailing Together is publishing articles about trade shows, guides to basic marketing, commentary from notable consultants, and research about the state of the industry. Collectively, the blog is documenting and promoting what we think will be an important shift in the industry in which retailers and their suppliers work closely together to promote their products online, allowing consumers to quickly identify where to find the products that most interest them. We believe that as retailers and their business partners begin to really embrace the Internet they will discover new ways to provide the kinds of service and specialization that consumers have always expected from independent retailers.
We’d prefer to think of Retailing Together not as a blog, but a community site. We’re interviewing retailers, line reps, manufacturers and consultants and inviting them to be guest bloggers to create a broad story of how the retail ecosystem works today, and how it will improve in the future.
“We need customers to find us no matter how they search on the web. Whether they type in a city, zip code or a neighborhood along with our company name — we need our retailers to pop up in the search, and the Front Window microsites are making this happen.”