Link Building Is PR
Posted on October 29, 2008 in Featured, Marketing
Link building is incredibly important when promoting a website, both because the links are a conduit for traffic to get to your website, but also because links improve a website’s ranking in Google. The basic process for a lot of link building is conceptually simple — you just ask another website for a link — but as the web becomes more sophisticated, getting links from many websites has become more like a more traditional process: getting an editorial in a publication. For many of a website’s most important links, link building is PR.
PR Couture has mad this point even more clear with two articles on:
From a (non-ecommerce) business perspective, the primary purpose for a website is marketing, so it is unsurprising that traditional marketing practices would seep in.
