Link Building Is PR
Posted on October 29, 2008 in Featured, Marketing
Link building is incredibly important when promoting a website, both because the links are a conduit for traffic to get to your website, but also because links improve a website’s ranking in Google. The basic process for a lot of link building is conceptually simple — you just ask another website for a link — but as the web becomes more sophisticated, getting links from many websites has become more like a more traditional process: getting an editorial in a publication. For many of a website’s most important links, link building is PR.
PR Couture has mad this point even more clear with two articles on:
From a (non-ecommerce) business perspective, the primary purpose for a website is marketing, so it is unsurprising that traditional marketing practices would seep in.
“We need customers to find us no matter how they search on the web. Whether they type in a city, zip code or a neighborhood along with our company name — we need our retailers to pop up in the search, and the Front Window microsites are making this happen.”