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How To Market To Women
Considering the many mental differences between men and women and the resulting differences in how they shop it is surprising that online marketing and e-commerce sites that are aimed at men aren’t strongly differentiated from those aimed at women. There is certainly some tailoring going on, but neither the online marketers nor the e-commerce software vendors spend much time talking about how a website can be crafted to appear to one gender or the other.
There are a few people who are exploring this opportunity, like Andrea Learned, who runs the Learned On Women blog and is also the co-author of Don’t Think Pink: What Really Makes Women Buy. . The core of her ideas is available for free in her Manifesto, Marketing to Women for the Common Man. .