Blog
How Shoppers Find Products
According to recent eCommerce research from Marketing Sherpa, online consumers prefer shopping on the web to shopping in stores. When online Americans were asked where they would prefer to shop if they had only one choice, 55% chose “online” over “separate stores” ( 17% ) or “the mall” (13%).
Furthermore, when asked how they find new retailers, 52% of 700 online consumers said they used a search engine, versus 17% for word of mouth and 81% of respondents have researched products online, most often using a search engine.
With such a large number of customers using the web for product research and to find new retailers, it is critical for all retailers to have a web presence, even if the retailer does not intend to sell products online.