Marketing is at the core of your business, and consumers make purchasing decisions based on your brand image. If retailers aren’t presenting that image properly, or aren’t presenting it at all, you are losing sales.
The Internet has made brand misrepresentation common. Sometimes unauthorized retailers display your own photography to dump your product on eBay. Sometimes legitimate retailers use poor-quality photographs that don’t properly represent your brand. Sometimes legitimate retailers don’t show any product photography or promotions. In each case, your brand image suffers.
Clarinova’s Front Window platform gives manufacturers more control over their brand images by making product photos and promotional images instantaneously accessible, but only to authorized retailers.
To accomplish this, manufacturers submit their latest product data to a limited-access Web application that allows retailers, publishers, and bloggers to access images, product descriptions, videos, product reviews, and user-generated content. Additionally, product images and information can be instantaneously distributed to the retailer microsites, ensuring up-to-date content.
Want more? With invoices from the latest product delivery, Front Window can instantly update the new product images on the corresponding retailer microsites.
With a simple Web form, retailers, publishers, bloggers, and social networking websites can ask for permission to access the data feed. After receiving approval, retailers can download product information and easily keep their websites up-to-date with the best product images and promotions. Publishers, bloggers, and social networking sites can further extend the brand message on their websites, giving the manufacturer additional free exposure.
The result is that manufacturers gain more control over their brand images, while retailers and publishers gain easier access. So the manufacturers’ brand is shown more accurately, more widely, and in the right places.
“We need customers to find us no matter how they search on the web. Whether they type in a city, zip code or a neighborhood along with our company name — we need our retailers to pop up in the search, and the Front Window microsites are making this happen.”