Picture a search-engine-optimized website accurately representing your brand for each of your brick and mortar retailers. Now picture each of these “microsites” built to guide interested consumers to the nearest retailer carrying your product–each microsite a part of a network of hundreds or thousands of similar sites all working to promote your brand. This network functions as a powerful engine for driving organic search rankings and disseminating the latest manufacturer product images across the Web.
Even the most dedicated manufacturers, with excellent websites and technical staff, can only control half of their Internet presence. The other half is in the hands of their retailers, most of whom do not properly promote their websites or your products. With the Front Window platform, Clarinova can provide the engine that drives visitors to retailer websites displaying high-quality brand imagery from manufacturers.
Clarinova can further promote this network to consumers via:
- Forums
- Bulletin Boards
- Blogs
- Social Networks
Forums and Bulletin Boards. For some markets, forums and bulletin boards are the primary way enthusiasts communicate with each other. Clarinova works with forum and board operators to link product data and retailer websites into forum product reviews, creating a new way for forum users to review and promote manufacturers’ products.
Blogs. Other markets rely on blogs. Millions of consumers are creating and reading blogs, many of which focus on products. These blogs can use Clarinova’s product data network to access product images and descriptions and to receive notifications of new products from their favorite manufacturers. And bloggers can provide an additional service to their consumers by listing local retailers that sell the products.
E-mail. E-mail marketing is often a cost-effective way to reach consumers. Clarinova’s e-mail marketing services allow manufacturers and retailers to work together to create larger, more focused e-mail lists with the right messages to increase sales.
Social Networks. Clarinova is working with social networks to integrate the product data network with social networking sites. This enables consumers to make their favorite products part of their conversations, and it enables retailers to gain access to the photographs, videos, and reviews that socially-networked consumers create.
