Customers are online … are your retailers?
Over half of small businesses don’t have a website. Most small businesses that do have websites have poor-quality sites or fail to update and promote them. Why? It’s simply a matter of time and money: business owners know they need a good website, but they don’t have the time or money to create the site, keep it updated, and promote it.
Conversely, most manufacturers still get a majority of their sales through brick and mortar retailers. Promoting products online and then guiding customers to local retailers carrying your products is essential, so if the retailers aren’t promoting their products online, manufacturers are losing a significant marketing channel. Manufacturers can help themselves by helping their retailers get online. Clarinova can help manufacturers increase the ROI of their retailer networks.
Manufacturer-Specific Microsites
The Front Window platform quickly creates search-engine-optimized, manufacturer-branded microsites for any or all of your selected retailers. The sites have the look and feel of the manufacturer site but are also branded with the logo of the local retailer, guiding consumers searching for your product locally to that retailer. Clarinova also promotes the sites through local business directories and search engines to ensure the sites get the right Internet visibility.
With a microsite for each of their selected retailers, manufacturers can quickly gain a powerful network of hundreds or thousands of sites supporting their brand online and guiding consumers to local retailers carrying their brand.
Savvy manufacturers can offer microsites as a differentiator from other manufacturers when trying to open a new retailer account.
