Blogging For Retailers
Posted on December 17, 2008 in Featured, blogging
Today, the Wired Magazine blog The Long Tail writes about the “Rise of the Retail Blogs”, blogs that retailers are moving to the front page of their websites, rather than being buried in the back. The reason is that these retailers are using the blog to draw people to their websites on a daily basis. The blog is not simply a way to communicate with website visitors, it is a primary was to attract visitors.
Most of the examples in the article are for stores that appeal to Geeks, the people who are most likely to read a blog, but there is also an example for a New York apparel store, reed space. Reed space is an excellent example of using Blogger.com for a retail store, probably the least expensive and most effective way for a non-ecommerce retailer to get online and promote their business. Another good example is one that we created to illustrate how to use blogger.com for a business website.
