Posted on October 12th, 2007 in shopping, social | No Comments »
It’s not an unfounded gender stereotype; men and women really do have different styles of shopping. As described in a Wharton research article “Men Buy, Women Shop“, men and women have very different goals when they are shopping in retail stores.
This paper, along with other research, supports what most people would have guessed: shopping [...]
Posted on October 3rd, 2007 in marketing, search | No Comments »
According to recent eCommerce research from Marketing Sherpa, online consumers prefer shopping on the web to shopping in stores. When online Americans were asked where they would prefer to shop if they had only one choice, 55% chose “online” over “separate stores” ( 17% ) or “the mall” (13%).
Furthermore, when asked how they find new [...]
