style

Breaking Rules

Today, the Sartorialist demonstrates the maxim that you need to know the rules before you break them with a blog post about an astounding makeover. The article includes this “after” image: 

 Pink Shoes & Rolled Sleeves

This guy has broken several rules of men’s permanent style, with the shoes, the rolled up sleeves, the formal dress shirt and cargo pants. The result is wonderful. But, he was careful not to button the lower button of his vest. There are some limits. 

The same ethic applies to SEO: if you want consumers to find you, know the rules before you get creative with your website.