Archive for the ‘search’ Category

Breaking Rules

Today, the Sartorialist demonstrates the maxim that you need to know the rules before you break them with a blog post about an astounding makeover. The article includes this “after” image: 
 
This guy has broken several rules of men’s permanent style, with the shoes, the rolled up sleeves, the formal dress shirt and cargo pants. The [...]

Where Are Your Visitors?

The “Where Are Your Visitors” series examines common problems with apparel websites that limit their traffic.
A fundamental part of Clarinova is market research, so I’ve seen hundreds of website for apparel vendors. Almost universally, they are beautiful, such as the site ( to pick one at random ) for Claire Pettibone:

The site’s splash page has [...]

How Shoppers Find Products

According to recent eCommerce research from Marketing Sherpa, online consumers prefer shopping on the web to shopping in stores. When online Americans were asked where they would prefer to shop if they had only one choice, 55% chose “online” over “separate stores” ( 17% ) or “the mall” (13%).
Furthermore, when asked how they find new [...]