Considering the many mental differences between men and women and the resulting differences in how they shop it is surprising that online marketing and e-commerce sites that are aimed at men aren’t strongly differentiated from those aimed at women. There is certainly some tailoring going on, but neither the online marketers nor the e-commerce [...]
Shopping research divides people’s motivations for shopping and buying into two broad categories. The “Utilitarian” motivators are practical and economic, and the the “Hedonic” motivations relate to pleasure, leisure and self-image. It isn’t surprising that men are more influenced by the utilitarian motivators, while women are more influenced by the hedonic motivators:
” Women showed [...]
Shop.org and Forrester research have released The State of Retailing Online 2007, their 10th annual survey of eCommerce. The report is issued in two parts, with the first part covering profitability and market sizes, and the second part covering marketing and multi-channel operations. The report is free to Shop.org members, or about $1000 to non-members.
The [...]
One of the most valuable research reports we use in our business is the Ecommerce Benchmark Guide 2007, from a company called Marketing Sherpa. It is a very practical guide that includes both advice and research on topics like search marketing, shopping comparison sites, traffic generation, shopping cart abandonment and how to design landing pages. [...]