Goodwill and a T-Shirt: The Gold Saturn Approach to Daily Candy
November 1, 2008 | No Comments »
David Jon Acosta gets a lot of goodwill with a t-shirt, and he uses the goodwill to sell more t-shirts, many of them being sold as a result of an editorial on Daily Candy.
“We need customers to find us no matter how they search on the web. Whether they type in a city, zip code or a neighborhood along with our company name — we need our retailers to pop up in the search, and the Front Window microsites are making this happen.”