Frequent Blog Posts Net 7 Times More Traffic
March 2, 2010 | No Comments »
HubSpot reports that blogs that are frequently updated receive 7 times more organic search traffic:
A follow-up study shows that the mere act of blogging does not guarantee more site traffic. Anyone can set up a blog and leave it idle as initial excitements fade. Businesses that actively manage their blogs, however, fare much better than those without blogs.
A study of 2,168 HubSpot customers shows that businesses that published at least 5 blog articles in the last 7 days draw 6.9 times more organic search traffic and 1.12 times more referral traffic than those who don’t blog at all.
“We need customers to find us no matter how they search on the web. Whether they type in a city, zip code or a neighborhood along with our company name — we need our retailers to pop up in the search, and the Front Window microsites are making this happen.”